Overview About Microsoft adCenter Labs
Audience Centric Internet Marketing and Online Advertising
Microsoft is dedicated to pushing the boundaries in digital advertising through continuous innovation in algorithms, systems, and services. To that end, in January 2006, Microsoft adCenter Labs was established as a one-of-a-kind advertising research organization.
Our mission is to serve current and future customer needs through innovative digital advertising technologies, using state-of-the-art-research, breakthrough design, rapid prototyping, and large-scale system integration. Our goal is to help advertisers deliver more relevant and interesting ads, while demonstrating Microsoft's expertise, innovation, and dedication to improving and changing the online advertising industry.
Microsoft adCenter Labs' primary research facility is located in Redmond, Washington, with approximately 40 researchers and analysts. As a truly global research institution, we have an additional 45 researchers and staff members located in China, Israel, U.K., and New York City. Together with other affiliated researchers and our supporting engineering teams located around the globe, adCenter Labs has over 300 members.
| Major Clients: | SES, kdd2008.com, AdTech |
|---|
| Year Founded: | 1999 |
|---|
| Full Time Employees: | Above 100 |
|---|
| Revenue: | $5 million - $9,999,999 |
| Core Practice Areas: | Pay Per Click Engines |
|---|
| Secondary Areas: | No services available. |
|---|
| Languages: | English |
|---|
